Leadership Culture Research for CEOs

Most CEOs Believe Their Culture Is Strong.
The Data Says Otherwise.

Global engagement remains at 20% while executive teams estimate it at 83%.

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Complimentary hardcover β€’ Just cover shipping & handling
Leadership Culture Framework
The Great
Engagement
How CEOs Create Exceptional Cultures
Jonathan Fanning
Executive Research
Built from work with global leadership teams.
The Executive Reality Gap

The Disconnect Between Perception And Reality Is Larger Than Most Leaders Realize.

Organizations often believe engagement is healthy because performance appears stable on the surface. But underneath many cultures, ownership, innovation, accountability, and retention are quietly eroding.
CEO ESTIMATE
0%
Executive teams often overestimate engagement vs employee reality.
GLOBAL REALITY
0%
Global engagement studies show a persistent leadership gap.
Retention
Disengagement increases turnover and leadership instability.
Innovation
Ownership declines when trust and safety erode.
Customer Experience
Culture directly impacts execution quality.
Accountability
Teams shift from commitment to compliance.
Founder Perspective

Why This Work Matters More Than Most Leadership Initiatives Admit

Over the past two decades working with leadership teams across industries, one pattern has consistently emerged: most organizations do not suffer from a lack of strategy β€” they suffer from a lack of alignment between leadership intent and employee reality.

Engagement is often treated as a survey result, when in reality it is the output of leadership behavior, systems, and culture design.

The Great Engagement was created to help CEOs see what is actually happening inside their organizations β€” not what is reported, assumed, or measured in isolation.

Jonathan Fanning
Leadership Research & Culture Systems
  • 20+ years working with executive teams globally
  • Advised thousands of leaders across industries
  • Specialist in culture, ownership, and engagement systems
  • Focus on operationalizing leadership behavior change
Section 4 - Value Stack
What This Book Actually Solves

The Leadership System Behind High-Engagement Organizations

Most CEOs don’t struggle with ideas β€” they struggle with alignment, execution, and consistent leadership behavior across teams.
Alignment on Mission
Ensuring every leader and employee connects daily execution to a shared organizational purpose and strategic direction.
Accountability Systems
Building a results-driven culture where ownership is clear, expectations are defined, and performance is consistently reinforced.
Trust & Psychological Safety
Creating an environment where leaders and teams can speak openly, challenge ideas, and surface issues without fear of retaliation.
Healthy Conflict & Decision Quality
Turning disagreement into structured problem-solving that improves decisions rather than slowing execution.
Adaptability Systems
Enabling organizations to respond quickly to market shifts while maintaining clarity, stability, and execution focus.
Continuous Leadership Growth
Embedding learning loops, feedback systems, and leadership development into daily operations β€” not isolated training events.
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A limited free distribution for CEOs and executive leaders of organizations between 200–3000 employees. Only shipping and handling is required to receive the hardcover edition.
What You Receive
The Great Engagement Hardcover Book
A leadership framework designed to help you identify the real engagement gap inside your organization and understand what is driving it.
Free book + shipping & handling
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