
The Servant Leader Project
Thank you for bringing incredible value to this project! I need your help with a few questions...
Phase I: Conversations with "deeply authentic Servant Leaders" (still underway)
We give certain people permission to have a deep and profound influence in our lives. We allow them to affect our lives. Why? What's different about them? 4 choices emerge from our research and are outlined below.
Phase II: Transformation (The Servant Leader's Challenge)
Do we need more deeply authentic Servant Leaders? If so, how? We are wrestling with an idea and would like your input.
The Servant Leader Project
4 Challenges of a Servant Leader
This is NOT for the faint of heart.
4 intentional choices emerged from our research of "deeply authentic Servant Leaders" - over and over and over again, these Servant Leaders choose to:
- Love (the Verb) - Agape. Selfless Love. Love of Choice: to will the good of the other as other. Choose to want & act on what's good for those you serve both now and in the future... a lot harder than liking them or being nice, feeds the rest of the choices. Improving at this one is a lot like joining a gym with a world-class trainer. You will make progress, but it will demand a struggle. Radical affect on engagement, ownership, accountability, innovation, trust, turnover, life!
- Serve Needs, not Wants - Sometimes I need a reality check, even though I may not want a reality check! Sometimes I need encouragement, guidance, feedback, help, to be allowed to own a decision and possible fall flat on my face. This choice takes a serious combination of wisdom and will... the wisdom to be aware of unique individual needs and the will to take effective action to truly serve that need. Wisdom and Will! People don't tell us what they really need. Quite often they don't know. So how do Servant Leaders figure this out?
- Serve a Cause that's Bigger than You - "It's not about you" might be the the most repeated phrase from all of our Servant Leader conversations. One leader put it this way: "I'm in it for the outcome, not the income!" She works with at risk youth across the country, developing them into Servant Leaders. Hunger and Humility. Hunger to do something great. Hunger to deliver. Humility to say "we're not there yet" or "I don't have all the answers."
- Pay a Deeply Personal Price - This price shows up in many ways, some obvious and some rather subtle. For example, there is a price to letting someone else struggle - especially when it's one of your own children, a close friend, or someone you hired. The price of difficult conversations, of helping someone surpass your results, of allowing another to sacrifice when you can see their pain.
Can YOU become a better Servant Leader? One of the main motivators for our research: can Servant Leadership be intentionally nurtured, developed, infused into a community / family / business / school / culture? If it can be, how do we do it? What if we could double the number of Servant Leaders in your company or community? What kind of ripple effect could that create?
Among the most powerful lessons learned from these Servant Leaders: we all need good people to do life with. Walking with other Servant Leaders is transformational. We also need to be nourished, challenged, inspired. We need hard things.
Struggle is not an option. It's a biological requirement.
Virtually every Servant Leader we've interviewed pointed out 2 factors in their growth: People and Process. They had at least one person who raised the bar. And they had a process for taking their Servant Leadership to the next level.
How do Servant Leaders become Servant Leaders?
- People who make them Positively Uncomfortable - A parent, friend, colleague, or group that raises the bar and has those uncomfortable conversations.
- Rhythm or Routine - A process that works, works for them, and that they work. Most Servant Leaders described a very simple routine that helped them stay on track or get back on track.
I want to invite you to be a part of phase II of our research. BUT, it is definitely not for everyone.
Most people never become who they could be because they never let go of who they used to be.
NOT for the faint of heart. It will transform your life forever. But it will be hard. And it will take great courage. There will be a price tag. It's certainly not for everyone. Are you up for it?
There will be a cost. If you're not serious about growing in the 4 areas described above, please do not apply. We only have 15 openings for this series.
First 10 spots at $1,497, final 5 at $1,997 for this exclusive cohort.
Only 15 spots—reserve yours or nominate now!
Enrollment opens September 18th and closes when 15 spots are filled. Nominate or apply by September 15 to secure the $1,497 rate.
About Jonathan Fanning
Jonathan Fanning is the founder of the Who are you BECOMING Institute, an internationally renowned leadership expert, and has written several books, including:
- Who are you BECOMING?
- Creativity Unleashed
- The Servant Leader's Choice (coming soon, title TBD)
- I Once Was Lost
- Conversations with the Monk
He's been helping leaders to find and implement game-changers for over 20 years.
Jonathan has delivered over 500 keynotes around the world and his TEDx Talk was voted "best of the conference!"
He has also built several successful businesses, including a national children’s fitness franchise and Entrepreneur Adventure, to help young people experience business start-up and ownership.
Jonathan brings his amazing gift of combining story-telling, humor, emotion, and tough questions to his acclaimed keynotes, workshops, leadership retreats, and coaching programs.

