Who Are You BECOMING as a Leader?
- a Virtual Coaching Program -
Unleash Your Leadership Potential
Become the Leader People CHOOSE to Follow!
FROM: Jonathan Fanning
Dear Friend:
If you are a business leader who...
- often feels like Atlas... holding up the whole world?
- is serious about improving BOTH results and relationships?
- wonders how to get your team to be as engaged - and take as much ownership - as you?
- wishes you had more time for family, friends, community? (You may even want to take a real vacation, without having to check in daily!)
- wants to thrive through these unique turbulent times and beyond?
- dreams of better results with more consistency... without sacrificing your whole life?
- - I have some very good news for you!
The quality of your leadership is the lid on what you accomplish. And I have a way to help you lift that lid...
Once you do, you'll have more life! Bigger results. More focus. More clarity. Better engagement. Less stress.
Taking your leadership to the next level won’t just affect your business. It’ll improve your relationships with family, friends, neighbors, and your community.
You'll have more fun. More energy. You’ll jump out of bed in the morning a lot more often than you do right now! You'll have more passion and a greater impact in all aspects of your life. From business to family to contribution. Imagine taking a real vacation... without bringing work along! Or having more time, energy, and focus for that cause you've always dreamed of supporting...
I know because I’ve been coaching leadership teams toward greater efficiency and more impact using a proven, powerful process for more than a decade.
In fact, I’ve helped thousands of leaders around the globe to become better leaders. I've also used the framework in my own businesses.
Now, I want to help you to become an even better leader, too.
Who I Am and Why I Can Help You
Go from Good to GREAT as a Leader
Have you ever had a wake-up call? What I like to call a "frying pan" experience? When you realize something is wrong, broken, not working as well as it could or should?
Two tractor trailers played hockey with my car on the highway. Warm day, cold night, black ice.
When I regained consciousness, I saw a line of cars heading towards me at highway speeds. Get out of the car and off the road! I almost jumped the guardrail and off the bridge...
Wake up! You need to make some changes in your life. In the way you lead. In the kind of person you are becoming. After that frying pan moment, this is a glimpse of the conversations I started to have with myself.
I was a management consultant and "successful" entrepreneur, helping some of the most recognizable companies in the world to get better. I'd manage part of a company in a turn-around or coach leaders to build a dynamic and sustainable culture.
After that accident, I knew I needed to serve more people in a deeper way. I wrote my first book and began speaking and coaching leaders globally.

You don't want another program that just gives you information. You want something that helps you on the journey of becoming the leader you know you're capable of becoming. That helps you develop, communicate, and lead with clarity.
That takes your courage to another level. Imagine that! Moments of courage have created incredible ripple effects in your life. What if you had a simple plan for building and living with more courage?
That’s exactly what I’m offering you.
I’m bringing the same process I’ve used to help thousands of business professionals - from sole proprietors to Fortune 500 execs - make progress toward higher and more rewarding levels of leadership to you, in my online coaching program. I call it, “Who Are You BECOMING?”
You Need Help To Get This Right
It took over a decade to develop and improve the "Who are you BECOMING?" Framework. So much trial and error, researching, refining, and reality checks. What worked? What didn't? What needed to be simplified or improved? Looking back, it seems so clear now. That's why I want to help you with this. That's why I want to share this Who are you BECOMING Immersion Program with you.
It works!
But as the saying goes, “the devil is in the details.” So often, the right information or guidance at the right time transforms your potential.
“Wow! This program showed me the leader I knew I could be... and got me doing the things I've always imagined I might be capable of. Sign up. What are you waiting for? Worth more than my Executive MBA!!”
- Tiara R., CFO, Maryland
“The best leadership program I have ever experienced. Awesome tools! Jonathan's "Focus/Feedback Loop" was priceless. Fit into my crazy schedule. Passing so many ideas along to family and friends. I'm going through the entire online portion of the course again, from start to finish! Why did I sign up? Why do I recommend this program to so many friends, family, and colleagues? The Who are you BECOMING? Virtual Coaching Program gets me to do what I knew I was capable of doing. Gets me to become who I am capable of becoming. What's that worth?”
- Leslie T., AHA (American Hospital Association)
So many great people & organizations love our programs!
Introducing... the Who are you BECOMING? Immersion Coaching Program – helping Leaders go from Good to Great!
It took over a decade to develop and improve the "Who are you BECOMING?" Framework. So much trial and error, researching, refining, and reality checks. What worked? What didn't? What needed to be simplified or improved? Looking back, it seems so clear now. That's why I want to help you with this. That's why I want to share this Who are you BECOMING Immersion Program with you.
It works!
But as the saying goes, “the devil is in the details.” So often, the right information or guidance at the right time transforms your potential.
Look At Everything You Get When You Join:
In this transformational coaching program, I will take you through everything – and I mean EVERYTHING – you need to improve your leadership and get results that pay off.
Here’s what you’ll get when you enroll:
- Immediate access to the "Simplest and Most Effective Leadership Development Plan" so you can start growing as a stronger leader right away.
- The “Who are you BECOMING? Road Map” – Your specially designed, sustainable plan for leadership growth.
- Four “Pillar of the Week” Modules to help you channel your energies in the areas that will make the biggest impact and give you a repeatable blueprint for developing leaders in your organization.
A Peek at the "Pillars" You Will Strengthen...
Pillar #1 – Clarity: Build it, Communicate it, Experience it!
As you become an even better leader, you don't have to do or be everything... you don’t have to be brilliant or charming, have all the answers, or be a great speaker. What you do need: CLARITY!
Clarity energizes, unites, changes everything! Purpose before path.
You’ll build greater clarity in every aspect of your life. You'll discover dreams that you've forgotten. You'll create "Pockets of Clarity" and transfer a renewed sense of passion & purpose. You don't want to miss this module!
Pillar #2 – Cultivate Courage
If you want to know what holds most of us – and our teams – back from reaching our potential, this is it! You'll learn about "Brave & Daring Days." Leaders and Parents across the country love this simple and powerful tool. You'll get better at giving and getting feedback, applying the "Dickens Method", and "Falling Face First in the Snow."
Moments of Courage have a ripple effect in your life. Now you'll be cultivating these moments with intent.
Pillar #3 – Happen to the World: Secret Recipe to Affecting More, Influencing More, Accomplishing More
The world’s greatest leaders don't just understand this pillar, they build it into their organizations. When you do that, everything changes. You might even take a vacation without checking emails! The S+R=O equation will liberate you! You'll even get to experiment with our SOCS model for delegation and your team.
Pillar #4 – It's Almost 8 O'Clock: Master the Art of Engagement
Connection. Consistent Engagement. Ownership. Creativity. One of the most powerful gifts we have is the ability to affect engagement. Engagement is like a dimmer switch. When it's on, it's on. Everything's different. If you lower the dimmer switch slowly, you might not notice the change until, suddenly, the whole room is just a shadow of itself. The same happens in organizations. When your team is fully engaged, it's a life-changer! In this pillar, we'll work together to uncover your best tools for dramatically increasing your team's engagement. High engagement is a key that unlocks a whole other level of potential.
Leadership Quotient – From Here to There!
Great Leadership is both art and science. When you do it well, it seems like magic! You find solutions, see different angles, think bigger, accomplish more. Engagement shifts radically. But it’s not magic. You'll have access to unique tools for assessing your leadership progress and you'll learn to avoid some of the pitfalls (trust me, I've been there!).
Who are you BECOMING? Road Map – A Sustainable Process Designed Specifically for You…
When you follow the plan we'll design together, you’ll make steady and noticeable progress toward becoming a leader who brings out the best in you and in the people around you for years to come!
What makes this program so unique?
Results. That's it. I've been blessed with many extremely humbling experiences. As a result, I've started over several times, and become willing to question some of the "golden calf" assumptions in the leadership development world. I found that you don't need something complicated.
You don't need to invest 2 years & $100,000+ in an MBA program.
You need a simple process that actually works - a process that actually fits in your life... that fits with your personality, your unique strengths, your vision, your team, your business, your family.
You need a process that will give you encouragement, guidance, tools... and reality checks!
You want a program that helps you on the journey of becoming the leader you know you're capable of becoming. That helps you develop, communicate, and lead with clarity.
That takes your courage to another level. Imagine that! Moments of courage have created incredible ripple effects in your life. What if you had a simple plan for building and living with more courage?
With you in mind, we've developed a process we call POW - Pillar Of the Week. You'll get lessons, case studies, exercises, and challenges designed to help you strengthen 4 of the most important leadership pillars, one at a time through a 4 week cycle.
Along the way, you'll get personal coaching feedback from me, Jonathan Fanning, on your progress and on ways to make this process incredibly effective within your personality, schedule, work, and life.
People around you will notice a difference! It might similar to working out for the first time in years. You'll feel amazing at moments and you'll feel stretched at moments.
Together, we'll help you win what I call the "Momentum Game."
You might be good at these pillars already, but you'll be heading towards great. And that will stretch you. Remember, a 10% improvement in just one of these pillars will change the whole game!
Each module will explain a critical component in the "Who are you BECOMING?" journey and I'll walk you through frameworks, exercises, and tools for easy implementation. You'll receive one module each week, for the duration of the program.
Why books aren't enough...
Good ideas are a dime a dozen. We hear good ideas, even great ideas, every single day. You get so much more from a consistent coaching and implementation program, personalized to you and your real leadership challenges.
3 Great Bonuses!
Again, this is not a program where I merely teach you. I want you to succeed, so I’ll roll up my sleeves and work with you on implementing what will matter most for you right now!
Bonus #1 - Personal Coaching Feedback from me, Jonathan Fanning
You'll get access to the entire program and we'll work together on your implementation plan. I will personally help you build and apply your own personalized "Who are you BECOMING? Road Map." Most of my coaching clients pay $10,000+ just to get started.
Bonus #2 – My Tools, Templates, and Frameworks Will Help You
In addition to the modules, you'll also have access to my proven frameworks and templates. You'll be able to use these now and for years into the future to help continue unleash leadership potential in yourself and your teams. Clients have paid me $5,000+ to develop many of these tools and frameworks.
Bonus #3 – Our Case Studies will Inspire and Challenge You
Our case studies are designed to dramatically expand your thinking. You're just one leadership improvement away from a breakthrough!
So... How Much Does the Who are you BECOMING Coaching Immersion Program Cost?
(Answer: Much less than you'll probably make by implementing just one strategy!)
When you think about how much unleashing your leadership potential can expand your influence, impact, and income, accelerating your progress to the life you've always wanted...
When you consider how important it is to be able to inspire another level of engagement from your team, taking your team from good to great...
When you think about the 30+ video training sessions and coaching sessions that clearly spell out all the elements of becoming the leader you know you're capable of becoming and giving you confidence in your ability to continue the progress...
When you remember I’m unlocking my files of step-by-step checklists and fill-in-the-blank templates that let you steer clear of chaos and stress when building your Who are you BECOMING Road Map…
And when you think about how you'll be getting customized help, including my personal feedback on your implementation plan, which will make it even stronger and more likely to produce results for you...
I think you’ll agree this coaching program, full of tested wisdom and practical know-how, is worth at least $10,000.
But I'm not going to ask you to pay anywhere near that much...
A few FAQs...
I'm busy! How much time do I need to invest for this program to be effective?
Is it worth it? (the $$$ question!)
Does it really work?
Is now the right time for me?
Tell me about Jonathan Fanning...
Incredible Early-Bird Bonuses!
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Early-Bird registration is now OPEN (for a very limited time)! Register NOW as an Early-Bird for access to these incredible bonuses:
- The first 30 people to sign up for the "Who are you Becoming as a Leader Coaching Program" will get a free signed copy of my best-selling book, Who are you Becoming?
- f you’re one of the first 20 people to register, you’ll get a free signed copy of both Who are you Becoming? and my book, I Once Was Lost...
- For the first 10 people who sign up, you’ll get a free signed copy of both Who are you Becoming? and I Once Was Lost...
- AND -
you’ll get a 30 minute one-on-one consultation with me. I'll personally help you to get the most out of this program!
Save $600.00 When You Enroll by Tuesday, November 10th at 9pm Eastern Time (6pm Pacific)!
In the future, I'll be selling this program for anywhere from $997 to $1,997 – and the personal guidance and templates you'll get are a great deal at that price.
But when you enroll TODAY, I'll give you an even bigger deal...
Regularly $997.00
Now Just $297
Plus, you've got nothing to lose and everything to gain because you're protected by my money-back guarantee:

Click here now to enroll in my Who are you BECOMING as a Leader Coaching Program so you can started on the journey to a bigger future for yourself, your business, your family, and your community!
All the best,

Jonathan Fanning
PS # 1 - I don't know you and your situation, but I wouldn't be surprised if you make back your entire tuition investment with just a 1% application of this powerful program. Enroll before the price goes back up after Tuesday, November 10th at 9pm Eastern Time (6pm Pacific Time).
PS # 2 - If you're not quite sure... not quite ready... not sure you have the $$$... Sign up TODAY! Why? Emerson said that The chief want in a person's life is for someone to help us to become who we can be. This unique program is designed to do exactly that. To give you what you need. To help you become who you can be. Sign up now so we can start working together to unlock your leadership potential!
PS # 3 - Even if the timing isn't perfect, sign up today. Take advantage of the early-bird discount, get access to the online training modules. You can follow your own schedule and go at your own pace!
Save $1,000.00 for a limited time!
In the future, I'll be selling this program for anywhere from $1,997 or more – and the personal guidance and templates you'll get are a great deal at that price.
But when you enroll TODAY, I'll give you an even bigger deal...
Regularly $1997.00
Now Just $997
Plus, you've got nothing to lose and everything to gain because you're protected by my money-back guarantee:

Click here now to enroll in my Who are you BECOMING as a Leader Coaching Program so you can started on the journey to a bigger future for yourself, your business, your family, and your community!
All the best,

Jonathan Fanning
PS # 1 - I don't know you and your situation, but I wouldn't be surprised if you make back your entire tuition investment with just a 1% application of this powerful program. Enroll before the price goes back up!
PS # 2 - If you're not quite sure... not quite ready... not sure you have the $$$... Sign up TODAY! Why? Emerson said that The chief want in a person's life is for someone to help us to become who we can be. This unique program is designed to do exactly that. To give you what you need. To help you become who you can be. Sign up now so we can start working together to unlock your leadership potential!
PS # 3 - Even if the timing isn't perfect, sign up today. Take advantage of the early-bird discount, get access to the online training modules. You can follow your own schedule and go at your own pace!